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Public Relations207 SW 6th Street
Seminole, Texas 79360
432.758.3662 Ext. 1011


Emily Birdwell
Public Information Officer

Emily Birdwell, a Ralls, Texas native and a graduate of Texas Tech University, brings a broad array of experience in public relations, marketing, sales, as well as, classroom experience. Mrs. Birdwell is a member of the Texas School Public Relations Association (TSPRA). She and her husband, Garrett, have two young children, Sloane and Graham. 
  • Major Responsibilities and Duties:
    - Direct and manage the district's public information activities.
    - Serve as the information liaison between the school district and the community.
    - Serve as district spokesperson, as needed, and coordinate media coverage.
    - Prepare press releases and public articles and photos through the district's social media outlets, in local media and other publications.
    - Help school personnel publicize and promote any performances, exhibition, displays, or special programs sponsored by the schools. 
    - Design, prepare, and edit district publications, including newsletters, recruitment brochures, programs for special events and other publications.
    - Serve as district representative on community committees as required.
    - Attend Education Foundation and SISD board meetings.
    - Ensure that public information activities contribute to the attain of district goals and objectives.
    - Keep informed of developing communication trends and techniques.
    - Speak at civic organization meetings and make presentations to classes.
    - Demonstrate awareness of district-community needs and initiate activities to meet those needs.
    - Assist Superintendent with parent advisory committees.
    - Implement and maintain a volunteer recognition program.
    - Serve as a liaison to technology regarding the website updates and additions.
    - Maintain district level awareness for Board of Trustee's goals and objectives.
    - Train district administrators in public relations awareness.
    - Assist Superintendent to develop and sustain working relationship with local, state, and national government entities.
    - Serve as liaison to alternative funding sources.
    Policies, Reports and Law
    - Help the Assistant Superintendent develop and publicize reports related to the performance of the district and articulate district goals and objectives.
    - Implement the policies established by federal and state law, State Board of Education rule, and local board policy in the public information area.
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